Nine No-Nonsense Reasons Small Businesses Outsource Their Marketing Materials

We’ve all had those days when the phones are ringing off the hook, we’re being pestered by emails and text messages, and we’re trying to do 101 things at once. If you’re a small business owner you probably have a lot of these days. One of the last things you want to do is take time out of your tight schedule to write content for your marketing materials. Who will do it, if you don’t? You still have to write and distribute that press release about your new product line, update your website, or create content for your brochure. You’ve hired interns, asked employees to write it for you; tried to create it yourself, but it never gets done the way you want it done. There’s got to be an easier way, you think.

There is! Hire a professional business and marketing writer to do it for you. Creating marketing content is a special skill. It not only requires knowledge about your industry and your specific business, but a sense about how to reach people on an emotional level, the point at which they want to do business with you, because they believe only you have what they need.

Here are nine reasons to consider using the services of a business and marketing writer:
1.    You are strapped for time.
2.    You want to pay for these services as you need them, rather than hire a full-time marketing and communications director.
3.    You’re on a shoestring marketing budget and you want to use it wisely.
4.    You want to focus on what you do best; providing your product or services to your customers.
5.    You want your marketing materials to look professional.
6.    You need creative input.
7.    You need someone who will give your marketing materials a consistent “voice” and a sense of continuity.
8.    You are tired of wasting hours and hours of your precious time on something you prefer not to do.
9.    You want to offer your customers a consistent flow of valuable information.

Your marketing is such an important part of your brand. Make it strong, make it effective, and make it count.


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