Websites

There are over 1.7 billion websites, and one of them is yours. How are you going to stand out from the crowd and make your mark? It’s important to first understand why websites are significant and how that applies to your business.

I think of websites as the center of your marketing universe. They are where you direct all posts on your social media sites, and in your videos and printed materials.

Your website is where all your in-depth information lives. When someone wants to find more about you, they aren’t going to go to social media to do it. They are going to check out your site. Of everything you do in business, you will be evaluated by your presence on the web to the largest degree.

Since websites carry so much weight in your marketing portfolio, it’s essential that you put time, effort and money into creating a site that will answer your customer’s questions, provide them relevant information and help you seal the sales deal.

How can I help? As a copywriter, I know the questions to ask about your business, so I can ascertain what you may need to include on your site. By also observing what your competitors are doing, I uncover and develop those specific website elements that will give you the greatest advantage, and most successful sales tool.

The first page of your website is crucial and should include the following:

• Images
• Videos
• Headlines and subheadings (using your keywords)
• Testimonials
• Content offer (checklist, white paper, book)
• Features and benefits of your products or services
• Resource links
• Awards and other recognitions

You’ll also need an About, Contact, and Product/Services page, to name a few. Each of these pages should also have introductory paragraphs so that the search engines can find them more easily.

Whether used to inform or create an urgency toward making an appointment or sale, your website allows you to highlight your products, services and special offers.